
3x Co-Founder, CEO @ FOMO.ai
Hard Part First is a publication for founders who have worked out that technology is a commodity, so the difficulty lies first in finding the customer and the problem actually worth solving, then in distribution, positioning, and pricing.
gravity
+8

Jun 4, 2026
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6 min read
The founder’s real work is building pull, the kind that brings deals, hires, and investors to you before you’ve asked for anything.

tariff war
+10

Mar 26, 2026
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3 min read
The trade war didn't create China's advantage, it just made it impossible to ignore.

startup
+9

Mar 10, 2026
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3 min read
The data shows what AI could theoretically do to your career. It says nothing about what humans will choose to hold onto, and that turns out to be the more interesting question.

OpenAI
+9

Mar 3, 2026
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3 min read
AI gets all the blame for the lack of opportunities for graduates, but the companies now reversing course might be the most important hiring story nobody is telling

Hard Part First is a publication for founders who know that tech is a commodity today and distribution is the moat. I’m Dax Hamman. I’ve been a founder three times: at Chango (sold to Rubicon Project for $122M), and now at FOMO.ai, where I’m building AI + human marketing teams for brands like Noom, Minted, and PetMeds.