Welcome To The

THRIVE! Community


Grow Yourself, Grow Others: Build a 7-Figure Business That Gives You the Time and Freedom To focus On You AND Your Community.

Are you a small business owner that is unashamedly ready for huge success and growth? Do you feel like you’re spinning your wheels and not making progress at the speed you want to? Are you ready to take your business to $75k, $100k, or even $150k per month, and make a significant contribution to the people and causes you care most about?

If so, you’ve come to the right place. I’m Dax, and I’m here to help you overcome the barriers that stand in your way.

You believe you CAN do it,

so why haven’t you yet?

For me, it came after 5 years as the co-founder of a marketing technology company. On paper everything was great. We had been backed by some of the best investors, we had built a team of rockstars, and we even had the sort of big acquisition that makes headlines.

But after a year in an executive role at the public company that purchased us, I washed out – exhausted and broken from a role that I probably should not have accepted.

It took time (and a great performance therapist / coach) for me to realize that being ‘a startup guy‘ had become one of the core pillars of my personality. I had sacrificed relationships, time with my kids, and a big part of myself, to go build something that was never actually going to deliver what I really wanted.

Starting & growing a business is hard, (I’ve been privileged to have done it 5 times), but turning that business into something that will help you achieve your REAL goals is almost impossible on your own. “If I had known then what I know now”, as they say!

As a dad to four teenagers…

I understand what my responsibilities are, the life I want to build for my kids, and the life I want to make for myself, and for the rest of my family. I used to think I always knew that, but if I had focused in advance on what my real goals were instead of just chasing the money, I would have perhaps found success sooner and would have sacrificed less time with them.

I learned the hard way that true success comes from…

>> Being unashamedly hungry for success. There is nothing easy about being an entrepreneur, and the successful among us are chasing a BIG target and feel great about that. If you’re going to put in the time it should be an investment that returns.

>> Knowing your REAL goals. It’s the goal that makes the grind possible so make sure you understand what your desired outcome is, and how to write that goal down so every day it keeps you going.

>> Looking after your physical and mental health. Working hard, putting in the hours, and making some sacrifices are all part of the job, BUT if you don’t take care of yourself, you can’t take care of the business, and your family.

>> Developing the skills, learning the knowledge. Continuous investment in yourself leads to bigger returns. With limited time this can be very hard, so finding an efficient way to do it is critical.

>> Supporting others in their own projects. My kids of course come top of my list, but I have also discovered that by helping a broader set of people whenever I can, my community, my support group, and my business all grow too.

>> Being held accountable. You are 94% more likely to succeed if you hold yourself accountable to a 3rd party! Isn’t that astonishing?!

When I finally mastered these, everything become easier. For my next chapter I knew I was done for a while with helping the mega brands do their marketing. I wanted something that would satisfy my itch to support entrepreneurs, and so by applying these new skills, I founded FIRESIDE – the first high-quality, low-cost subscription marketing business for SMBs! We have hundreds of happy Clients on subscription, and even though the model took a lot of hard work and time to get right, it has become such a great business that we replicated it to make a podcast production business too.

With FIRESIDE I have finally eliminated the marketing headache for people just like you, but they often had broader hurdles in their business and in their own minds that I also wanted to solve. Coaching was the right next move for me, and I could not be happier.

I will support you becoming a champion of the core 6 habits above WITHOUT you needing to make the same mistakes I did. Your personal and professional goals will become a consistent and sustainable reality for you too.

Dax has provided guidance, expertise, and wisdom that has not only elevated our brand to new levels of success but saved us literal years of trial-and-error – all with a spirit of generosity and humility rarely found in the world of entrepreneurship.” – Mike Faley, Founder of Brickroad

How to close the gap between where you are and where you want to be.

I know that you likely experience many of the following emotions…

1. Feeling overwhelmed and stressed

2. Struggling to achieve work-life balance

3. Uncertainty around how to grow the business

4. Feeling guilty about missing family time

5. Lack of clarity around goals and vision

6. Feeling isolated and unsupported

7. Difficulty with sales and marketing

8. Feeling dissatisfied

The good news is that they are all normal!

I have worked alongside some of the greatest entrepreneurs and high-functioning executives in the world, and I can reassure you that almost all of us battle with these same thoughts. The difference is that the high-achievers have adopted simple and basic habits and skills to use these feelings to their benefit, not to hold them back.

What if…

you had a partner that already knew how to do this, not because they read it on a how-to-be-a-coach course, but because they have lived it for over two decades, using it to build multiple successful businesses, (and to pick themselves up from their failures!)?

What if…

you had a community of hand-picked experts and other entrepreneurs with additional experiences and points of view that you could tap into with questions any time you wanted to?

What if…

you were held accountable to me and benefitted from that 94% success increase that comes from having someone on your side?

(NEW!!) What if…

you had an AI coach that can show you what you really need to know about AI, what tools will help solve your business and marketing problems, and how to actually use them?!

Dax always leads by example. Being successful is more than just your job – it’s the ability to also dedicate time to the people and things that matter to you. You’re only as successful as the team you develop and developing people takes a personal touch – Dax has really perfected that. He helps you find your passion and intertwine that into your personal and professional life. Business doesn’t feel like work because there’s more to it, there’s a reason behind it. He also has a great touch of reading and understanding people. He makes success possible, fun, and valuable!“- Lauren Kelley

Welcome to the THRIVE Accelerator

If you’re seeking a coaching experience that not only includes my expertise but also the support of other ambitious entrepreneurs who share your values and goals, then this program is for you. By joining a community of like-minded individuals, you’ll be able to learn and grow faster than if you were on your own. Plus, being in a supportive and abundance-filled environment will help build your own belief in what’s possible for you, and keep you motivated towards achieving your goals.

Join the community and feel like you have…

A Business Coach!

A Sales & Marketing Coach!

An Accountability Coach!

A Life Balance Coach!

THRIVE is a living, breathing, evolving program that adapts to the needs of my Members, and to what’s happening in the world. I am always creating new content and lessons, and as a business owner myself, I am also making mistakes that I will share with you so you don’t have to!

Today your THRIVE Membership includes…

⇒ THRIVE Bootcamp ($997 value)

The core program inside of THRIVE. Follow along step-by-step in a program that covers Sales, Marketing, Advertising, Mental Health, and Finding Balance.

⇒ Regular group calls with me ($1,500 monthly value)

Twice a month, minimum, I will be live and available for office hours. Often we will start with new learnings, or to address interesting topics that have come up in the THRIVE Community. This is a great time to ask about the THRIVE Accelerator step you’re currently working through.

⇒ Exclusive private community

For when you have an immediate question or want the opinion of the whole group. Bring your questions about business, marketing, operations, sales, marketing, balance, mental health, and almost anything else! I am online and active in the community most days and will respond in the group with a message, a voice note, and sometimes a video with a screen share to show you exactly how to overcome your problem. Never feel alone.

⇒ Easy to use community space (no more FB groups!)

I take our community experience very seriously and have built our courses, live-streaming, and chat spaces in a stunning tool that makes your path to growth simple and enjoyable.

⇒ Community App (iOS & android)

Be a part of the community anywhere and any time. Join Live sessions on the go. Access classes, and watch pre-recorded videos. Particularly great if you like a treadmill, or spend a lot of time traveling!

Monthly AI briefings ($500 monthly value)

AI is changing hourly, and most business owners are feeling a combination of FOMO (fear of missing out) and that they should be embracing it more.

As your AI Coach, we monitor what’s happening, keep you updated on the things that actually matter, and point you to practical tips you can use where it makes sense. i make sure I am on hands-on, even being the creator of the world’s first fully automated, AI-enabled, micro publisher, and fully automated podcast (FOMO.ai).

⇒ Group calls with special guests ($1,500 monthly value)

Based on the needs of community each month I will bring in experienced entrepreneurs to speak specifically to your problems on live calls and recorded coaching sessions.

⇒ Course: “Suddenly Successful” ($997 value)

Know the one key lesson that each of these 12 amazing individuals spent their entire careers learning. Packaged with guides on how to implement each lesson, with further reading.

⇒ VIP access to future training and events

YOU are top of the list to benefit from all future online and in-person events, courses, and trainings. Many will always be exclusive to Members only!

Business book action plans! ($500 value)

You’re busy, I get it. We read the books so you don’t have to! Digests, discussions, key learnings, from 50 of the most important books, with more always being added.

“Have you ever thought how successful you would be with the right person by your side?”


You’ve landed here in the first few months of THRIVE. While I have been successfully coaching business owners just like you for years, this THRIVE Accelerator program format is new.

What does that mean for you?

More of me!!

I promise to over-deliver with my time & attention for you and your business. This will help me learn how to deliver my coaching and content to others as our community grows.

Right now you can lock in THRIVE for $197 per month for LIFE, no matter how high the price goes in the future.

More help.

More personal attention.

More access.

Less money.

Group programming starts July 1st, but your exclusive 1:1s with me can be booked right away.

Click JOIN NOW below and use coupon “FirstMoverAdvantage” – ONLY the first 50 Members can benefit from this lifetime price.

Let’s GO!!!

Complete THRIVE Accelerator

$297 / month

$197 / month

I work hard to make sure you WANT to stay and so we have no long-term commitments. Join now, cancel at any time.

“During my time working with Dax, I experienced significant growth and development. As a master communicator, Dax taught me the importance of crafting a compelling story to engage customers and stakeholders. Thanks to his guidance, our company achieved tremendous revenue growth, and I gained valuable insights into empathetic and effective communication. I wholeheartedly recommend Dax as a coach and mentor for anyone seeking to improve their business skills.” – David Fiandaca

Want Coaching For Free?!

As a THRIVE Accelerator member, simply refer 6 active new THRIVE members and your coaching is on me! I also make it easy by providing you with emails and social media posts, and I’m always delighted to be invited to speak to your community on any business topic, (and to make them aware of THRIVE).

If you’re ready to get started and claim the success you know you deserve, then GREAT! I’ll be thrilled to welcome you into the community.

Within minutes of signing up, you’ll receive an email from me with details on how to get started. Jump on the next group call and say hi. Bring your questions and hurdles so we can overcome them together.

An impactful business coach will possess an important mix of experience, brains, and personality. You will look for someone who is dedicated, who can motivate and build confidence on both a personal and professional level; someone who can adapt and translate successful methodologies and tactics to your specific goals, industry, and challenges; someone who uses their experience in both the successess and failures to provide unique insight on proven strategies that drive growth, help you manage change, and become more accountable; someone who can instantly recognize opportunity, spin up new ideas, and inspire you to effectively lead the team(s) who help to implement them. That someone you’re looking for is Dax!” – Chris Navin, fractional CMO

A career of experience

I’d love to share a bit more about me. I have more than 20 years of experience building and growing companies, and perhaps more importantly, experience at failing!

Click PORTFOLIO in the navigation to see the companies and projects I have built.

I started my career in ad agencies where I invested over $2 Billion in marketing spend, giving me a deep understanding of what works and what doesn’t. Big brands like Coca-Cola, Virgin Atlantic, Hilton, USAA, and more, were where I learned marketing strategy & execution.

The marketing technology company that followed almost killed me, but as the head of Product, Strategy, and Marketing, I grew my capabilities significantly.

But what has always driven me is the desire to help individuals succeed. That’s why I created FIRESIDE Group, the first company to offer highly-effective and affordable marketing services on subscription, and why I expanded our offerings to include podcast production through HiveCast.fm. The move from Big Brands to small businesses has been deeply rewarding, and I want to help you find the same success.

I bring to you my experiences, particularly in marketing, business strategy, product, product marketing, and sales & growth.

But perhaps even more important than my experience is my commitment to helping entrepreneurs achieve work-life balance and personal fulfillment. As a father of four who has experienced burnout firsthand, I understand the challenges that come with juggling work and personal responsibilities.

That’s why my coaching services not only focus on business success but also on finding ways to prioritize mental health, relationships, and giving back to others.”